So naturally news like this sent social media into a frenzy.
A few days ago, Netflix UK and Ireland Twitter posted a message hinting at something big to come.
The reference is to the title of every episode of the show FRIENDS (e.g. "The One With Rachel's Sister" or "The One With Princess Consuela").
The show has been a big hit since it first aired in 1994. So naturally news like this sent social media into a frenzy.
The second look of Suriya's 'Thaana Sernda Kootam' was the most retweeted in 2017, till Virat and Anushka got married.
This year saw southern cinema ruling social media … until Virat Kohli and Anushka Sharma decided to get married last weekend.
The couple, christened ‘Virushka’ by the media, broke the internet when they finally went official and Kohli’s tweet announcing their wedding was declared the Golden Tweet of 2017. His tweet got a whopping 88,446 retweets, and over 5 lakh ‘likes’ and counting.
Suriya’s tweet, which was declared the Golden Tweet just a week ago, has now fallen to the Number 2 spot. The actor unveiled the second look for his upcoming Tamil film, Thaana Serndha Kootam, and it quickly garnered 74,704 retweets.
With this, the skipper of the Indian cricket team has had the most retweeted tweet in India for the second year running – and coincidentally, both tweets have been about Anushka Sharma. Last year, when internet trolls went after Sharma, blaming her for Kohli’s drop in form, an angry Kohli tweeted asking everyone to show “compassion”.
In a series of tweets, each one more vicious than the last, trolls had linked Kohli’s performance to the couple’s alleged break-up. An angry Kohli took to Twitter to react, and it sparked rumours of a reconciliation between the two.
One of the top Twitter trends in India this year was #Mersal, which garnered over 1.7 million tweets in just three days. Other trending topics in entertainment included Baahubali 2 and the show Bigg Boss.
Twitter users in India also took to the platform to discuss current affairs as well, on topics such as the GST and the Supreme Court’s verdict on Triple Talaq.
WITH 1.7 MILLION TWEETS IN THREE DAYS, #MERSAL WAS THE TOP HASHTAG TREND IN 2017.
2017 was all about the blockbuster for South Indian cinema, with hits like Mersal and Baahubali 2 ruling the roost. But it wasn’t just the Box Office, social media too caught the film fever, with these films becoming two of the most talked about trends on Twitter.
According to reports, both Mersal and Baahubali 2 featured as two of the most talked about moments of the microblogging site this year. Mersal, which was also the first Tamil film to get its own emoji, generated “colossal engagement from the fans of South Indian cinema”. The hashtag #Mersal garnered over 1.7 million tweets in just three days, which made it the top hashtag trend in 2017. Actor Suriya Sivakumar now has to his claim the Golden Tweet too. His tweet, which unveiled the second look for his Tamil film Thaana Serndha Kootam, became the most retweeted tweet in India in 2017.
And it wasn’t just cinema. The Bigg Boss franchise also caught a lot of attention online. Bigg Boss Tamil became another talked about moment of the year thanks to the massive attention that fan favourite Oviya generated online.
Twitterati in India also took to social media to speak about a number of current affairs issues as well. Issues of law and policy such as GST, and Supreme Court’s verdict on Triple Talaq and Dera Sacha Sauda leader Gurmeet Ram Rahim also found substantial traction on Twitter. In Tamil Nadu, of course, few other issues generated as much conversation as the protests around jallikattu. With the prominent hashtag of ‘Justice for Jallikattu’, heated discussions around Tamill culture and animal rights, made the bull-taming sport one of the biggest hot-button topics this year. Indian sport was also in the limelight. With 1.8 million tweets, #INDvPAK in the ICC Champions Trophy 2017 final, became the most tweeted-about ODI on Twitter. The Mumbai Indians’ win by a single run at the IPL final also created substantial engagement.
Also in the limelight was the hashtag #wwc17 (ICC Women’s World Cup), which became the most popular hashtag in women’s sports in India.
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